J’Something, lead singer of popular South African music band Mi Casa, is the latest celebrity patron to join forces with FoodBank SA. Born Joao Fonseca, in Algarve, Portugal, J’Something’s passion for music is equally matched by his passion for food.
“It’s not necessarily about the cost, the complexity or the look, but what’s in your heart when you are making a dish” says J’Something.
The 27-year-old singer/songwriter is no stranger to the kitchen. In 2014, J’Something announced his first cooking show, the aptly titled 13 episode Something’s Cooking. Response to the show was overwhelming, with more than 2 million viewers tuning in for the first season.
Following on the success of Something’s Cooking, he partnered with Knorr to captivate more than 10 million viewers on SABC 3’s What’s for Dinner. With those successes in the bag, J’Something has now set his sights on a new cooking show, as well as an autobiographical cookbook.
Why partner with Foodbank SA?
J’Something believes that while food has become hip, trendy, minimal and stylish, its essence is to sustain life. With food security becoming an increasing concern amongst South Africa’s poverty-stricken youth, the Mi Casa frontman is looking to play his part in feeding young South Africans that find it difficult to feed themselves.
He joins FoodBank SA ambassadors, Jenny Morris, Bryan Habana, Siba Mtongana and Ishay Govender-Ypma.
“FoodBank SA is excited to welcome J’Something to its growing list of ambassadors and is hoping that his influence will help to increase awareness of the plight of hungry South Africans”, says Kate Hamilton, FoodBank SA’s Fund Development Manager.
For more information on J’Something visit www.jsomething.com.