Mandela Day Set to Ignite National Civic Action Against Hunger

FoodForward SA and Pick n Pay are partnering to unite a nation around Mandela Day, with the goal of raising 1,000,000 meals. The national food drive will help stock FoodForward SA’s warehouses across the country with staple foods during winter, ensuring that the 600 Beneficiary Organisations they serve can continue to provide warm meals to the 250,000 people they feed every day.

The FoodForward SA Mandela Day Food Drive is a national call to action to all South Africans to stand together and fight hunger by either purchasing basic food ingredients and / or volunteering. The initiative takes place at 260 Pick n Pay stores across Johannesburg, Cape Town, Durban and Port Elizabeth.

The campaign has 3 components:

  1. From 14 to 16 July, visit selected Pick ‘n Pay stores and purchase basic food groceries. Volunteers will be in stores from 14 to 16 July handing out branded bags indicating which groceries customers can purchase and drop into the branded containers.
  2. From 14 to 16 July, people can volunteer at selected Pick n Pay stores in Cape Town, Johannesburg, Durban, and Port Elizabeth, and encourage shoppers to buy selected food groceries.
  3. On Mandela Day, 18 July, companies can encourage their staff to spend 67 minutes at the Packing Event locations in Joburg, Cape Town, Durban, and Port Elizabeth, to sort and pack the donated groceries into food hampers for distribution to our Beneficiary Organisations during winter. The packing event venues are: Cape Town’s Century City Conference Centre; Johannesburg’s Gallagher Convention Centre; Durban’s Olive Convention Centre; and Port Elizabeth’s FoodForward SA Warehouse.

Mandela Day has become known as the annual day of goodwill in South Africa. What better way to spend the day than helping others. Take action with us and inspire change.

FoodForward SA’s vision is a South Africa without hunger. Help us fulfil this vision. “Food insecurity is a real problem in South Africa as millions of people, mostly women and children, go hungry each day. Food drives go a long way in ensuring that the 250,000 hungry people fed daily receive good nutrition during the cold winter months”, says Andy Du Plessis, FoodForward SA’s Managing Director.

Pick n Pay, an organisation with a long history of helping others and reducing food waste, is a long-time partner of FoodForward SA. Pick n Pay CEO, Richard Brasher; Pick n Pay Chairman, Gareth Ackerman, and Suzanne Ackerman-Berman, Pick n Pay Director of Transformation, have given PnP’s full support to this initiative, and have endorsed the campaign. Suzanne Ackerman-Berman “It’s my desire to see all South Africans getting involved in this exciting initiative, so that we can make sure hunger is addressed and eliminated.”

Both FoodForward SA and Pick n Pay are committed to ensuring that this initiative grows, involves all the other retailers, and becomes an annual event throughout South Africa, where people can get involved and make a difference.

Get involved today! Click here to register as a volunteer.