It is a startling fact but a third of all food produced in South Africa ends up in landfills, whilst around 13.8 million South Africans go hungry every day.
To help create awareness around this, J. Walter Thompson South Africa, has partnered with South Africa’s largest food banking network, FoodBank SA.
J.Walter Thompson South Africa’s work will see it support FoodBank SA with marketing communication activities on a pro bono basis. Those activities will range from creating awareness and facilitating partnerships with their network of companies.
“FoodBank SA sincerely appreciates the valuable contribution from J Walter Thompson South Africa by way of their professional expertise. Through their work, we will gain much needed exposure for the plight of hungry South Africans”, said FoodBank SA Managing Director, Andy Du Plessis.
Part of the global J. Walter Thompson network, in South Africa, the agency is the communications partner for many well-known brands including Pioneer Foods, Diageo, Johnson & Johnson and Lucky Star.
Giving back to society has been in the agency’s DNA since its very inception and its own initiatives across the Middle East and Africa include donating hot meals to the underprivileged in Saudi Arabia, providing nourishing dry goods to young women in Kenya, supporting refugees with food in Lebanon and donating much needed supplies to an orphanage in Johannesburg.
“As an agency we are passionate about solving peoples’ needs” said Paul Grater, managing partner, J. Walter Thompson Cape Town. “We couldn’t be more delighted that our expertise will be put to incredibly good use working with FoodBank SA, who strive tirelessly to feed the hungry in our society. The right to food is a fundamental human right. It transcends borders and quite simply put, provides people with a way of not only nourishing their physical bodies, but their eroded dignity.”